Summary
The menswear online clothing market is forecast to grow by almost 180% in the five years to 2014, as spend shifts from more traditional shopping methods and multichannel retailers such as Topman, River Island and New Look continue to invest in their platforms and increase menswear product availability online.
Key Findings
- Uncover forecasts to 2019 for the UK online menswear clothing market to learn of opportunities in the sector
- Uncover the gaps in the UK online menswear clothing market to see which customer segments are currently underserved and which to target.
- Understand the online menswear shopper profile and best practices to tailor online propositions and meet demands
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Synopsis
In 2017, as total menswear growth surpasses womenswear, menswear online share will also rise above the online womenswear share for the first time as more male shoppers switch to the online channel due to better convenience, further choice and more websites becoming mobile and tablet friendly - devices favored by male shoppers.
Though portable devices are used to conveniently check prices, product descriptions, view product photos and check store locations while on the move, purchasing items via these devices remains low in 2014, with less than 10% of shoppers using tablets or smartphones to complete a clothing and footwear transaction.
Though men use click and collect less frequently than all online clothing shoppers at 8.0%, we forecast this to grow over the next five years as more retailers roll out the facility and consumers recognize the benefits of picking up purchases from stores.
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Reasons To Buy
- How big is the online menswear clothing market and where do the opportunities lie?
- What were the Top 10 most visited online clothing retailers for menswear in 2014 and what were their conversion rates?
- How can online menswear retailers become top of mind?
- What is the shopper journey for males purchasing menswear online?
Table Of Contents
1 Overview
2 UK Menswear Online Market
2.1 Key attributes retailers must know to grab a slice of the £1.8bn menswear online spend forecast for 2014
2.2 65.9% of all male online shoppers buy clothing and footwear
2.2.1 35-44 year olds account for almost a quarter of all male online clothing and footwear shoppers
2.2.2 Potential to target underserved 65+s
2.2.3 ABC1s account for 67.2% of shoppers, signifying the importance of a strong branded offer
2.2.4 Whereas C2DEs prefer to shop instore to avoid delivery charges
2.2.5 Targeting female partners will aid sales growth
2.3 Convenience and lower prices are key drivers of males shopping menswear online
2.3.1 ASOS's blanket discounting on brands provides shoppers with an incentive to spend with it
2.4 Menswear online spend per head equates to £107.00 in 2014
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