Oral
care products constitute almost 20% revenue of the global personal care
products. China’s oral care products market is set to attain more than USD 3.2
billion in the coming years. Rising incomes of the Chinese populace as well as
spending for branded products is a key factor driving this regional market.
Awareness regarding oral hygiene as well as dentist recommendations will prove
beneficial to the market growth.
Prevalence
of periodontal diseases and the lack of knowledge regarding dental care will be
a fillip to the regional market growth. According to a survey in 2009, 66% of
the children at age 5 had cavities. The same can be said for 88% adults between
the ages of 35 and 44, and nearly 99% of senior citizens between the ages of 65
and 74. It is predicted to generate a healthy growth during the forecast period
(2018-2023)
China’s
oral care products market is split according to products and regions. Products
encompass toothbrush, toothpaste, total toothpaste, herbal toothpaste,
anti-cavity toothpaste, whitening toothpaste, other toothpastes, and mouthwash.
Toothpaste constitutes majority of the market share, closely followed by
dentures, flossing, and whitening powders.
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Regions
covered under the market are East China, Mid China, North and Northeast China,
Northwest China, South China, and Southwest China. The market aims to gain
lucrative returns from its urban regions, like Guangzhou in South China.
International brands will face a tough time, as Chinese law mandates listing
all ingredients used to create toothpastes if used for personal care.
Prominent
players in China’s oral care products market are Johnson & Johnson China
Ltd., Dencare (Chongqing) Oral Care Co., Ltd., Healthcare Brands International
Ltd., and Shenzhen Risun Technology Co., Ltd. These market players are
resorting to digital marketing and advertisements to gain an advantage over
international brands. They already have a fair advantage by knowing customer
tastes and preferences.
For
instance, Dencare is one of the oldest Chinese companies. It has to its credit
4 international accreditations, namely GMPC certificate, OHSAS18001, ISO14001,
and ISO9001. Its branded products have been really popular with the public for
the last 30 years. Players are also tying up with retail stores to increase
their distribution chain. Other strategies include online and mobile Ads
targeting a specific consumer base.
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Table Of Contents
I. INTRODUCTION
Report Scope and Methodology
Executive Summary
II. BUSINESS ENVIRONMENT
Economic Outlook
Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade
Financial and Tax Regulations
Banking System and Regulations
Foreign Exchange
Taxes, Tariff and Custom Duties
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