China’s demand for
personal computers (PCs) has seen a rapid ascent in the last decade. The market
expects to garner revenue exceeding USD 250 billion throughout the forecast
period (2018-2023). The number of computers manufactured in 2015 amounted to
348.2 million units. The market will see an upswing in sales in the coming
years.
This is evident by
China’s dominance in high performance computing. It recently unveiled the
Sunway TaihuLight, a supercomputer with 1.31 PB of primary memory at the
International Supercomputing Conference in June 2016. This denotes China’s
growth as a manufacturer without relying on the technology of Intel.
The Chinese market will
thrive due the rise of the urban middle-class. The current generation of
consumers with the access to e-commerce platforms as well as disposable
earnings will drive market growth. The market is projected to display a growth
rate above 8% over the next five years. E-commerce portals are expected to
account for nearly three-quarters of the market demand. With the changing
market trends, China can easily overtake US in terms of PC sales.
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Sales of peripherals
have seen a steady demand with the development of PCs. Input and output
peripherals are the 2 major types. Some common input peripherals are keyboard,
mice, touchscreens, and webcams. Some common output peripherals include
printers, monitors, projectors, and speakers.
Prominent players in
the Chinese market are Shenzhen Sunrise Industry Co., Ltd., Lenovo Group Ltd.,
ASUSTeK Computer Inc., and Haier Group. These companies aim to expand their
presence in urban areas and replace HP as the premier computer brand. Lenovo
accounted for around 12% sales of the global computer industry in 2011 and
remains one of the premium China brands. But the iPad Pro is likely to be a
viable threat to Lenovo’s quest for market dominance.
The PCs and peripherals
market in China has also seen the entry of new players. Xiaomi, a novice player
in the smartphone market has become the fourth largest selling vendor globally.
It currently deals in RAMs and hard drives, but could sell hardware and other
computer-related peripherals in the near future.
Table
Of Contents
I. INTRODUCTION
Report Scope and Methodology
Executive Summary
II. BUSINESS ENVIRONMENT
Economic Outlook
Key Economic Indicators
Industrial Output
Population and Labor
Foreign Investment
Foreign Trade
Financial and Tax Regulations
Banking System and Regulations
Foreign Exchange
Taxes, Tariff and Custom Duties
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