The global test
preparation market in the U.S. is estimated to accumulate high revenue by 2021, according to a report on Radiant
Insights, Inc. It is projected to expand at a CAGR above 5% from 2017 to 2021
(forecast period). It is expected to expand owing to increasing incorporation
of artificial intelligence in tutoring services. Need for private tutoring in
the U.S. may invite investments from many companies looking to benefit from
this lucrative market.
Test preparations
encompass learning tools, educational courses, and tutoring services designed
to increase performance of students in exams .Latest online systems are a
combination of machine learning technologies that can interact with students
without the need of a teacher. They can even identify complex human responses
and assess students on the basis of their performance. Major tests that need
preparation include American College Testing (ACT), Scholastic Aptitude Test
(SAT), and Medical College Admission Test (MCAT).
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Mobile learning
(m-learning) is a major trend within the market due to increased penetration of
smart phones and laptops. Companies encouraging test preparation are launching
mobile-friendly versions of their websites and learning courses to attract a
wider consumer base. For instance, Pearson Education has decided to partner
with Duo Lingo to help design foreign language courses for university and
college students. The gami fication feature is expected to increase test scores
and spark interest among students.
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The worldwide test
preparation market focusing on the U.S. is segmented by product, learning
model, and end user. Products in the market include elementary, high school,
certification, university, and other exams. The university exams segment
accounted for a majority of the market in 2016. This can be attributed to need
for passing of certain tests to gain entry into prestigious universities.
Number of international students enrolling for U.S. graduate programs can also
attest for this segment’s growth. Low expendable income and high unemployment
rates across the U.S. due to the recession in 2008 had impeded market growth.
However, numbers are predicted to pick up due to the promise of entry into
prestigious universities.
Learning models
comprise blended and online. The blended learning model segment had acquired a
lion’s share inthe market in 2016. This can be attributed to integration of the
blended model in all learning courses to enhance learning prowess of students.
On the basis of end
users, the market is bifurcated into K-12 and higher education. Both of these
segments are expected to exhibit healthy growth rates in the forthcoming years.
The K-12 segment had a market value of more than USD 8 billion in 2016.
Key market players include
Kaplan, Inc.; Arbor Bridge; Club Z! In-Home Tutoring Services; The Princeton
Review; and Pearson Education. Partnerships and collaborations are strategies
used by these players to acquire a major share in the market. Arbor Bridge
agreed to a merger with Launch Education Group under a single umbrella group,
Arbor Bridge, in 2014. This strategic move is expected to gain the company a
larger consumer base and wider exposure.
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Radiant Insights
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Contact:
Michelle Thoras
Corporate Sales Specialist, USA
Radiant Insights, Inc
Phone: 1-415-349-0054
Toll Free: 1-888-202-9519
Email: sales@radiantinsights.com
Blog URL: http://www.radiantinsightsinc.blogspot.com
Michelle Thoras
Corporate Sales Specialist, USA
Radiant Insights, Inc
Phone: 1-415-349-0054
Toll Free: 1-888-202-9519
Email: sales@radiantinsights.com
Blog URL: http://www.radiantinsightsinc.blogspot.com
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