Europe Clothing Market Forecast Report Available Now at Radiant Insights, Inc

Summary

With growth of just 3.1% in the five years to 2014, the recovery of the EU28 clothing market has been slow over the last two years, despite the economy starting to show signs of improvement. The market will take 10 years to 2017 to recover fully, so it is essential that retailers seize growth opportunities and seek out gaps in the market to steal their share of the limited spend available.

Key Findings

- Make informed investment decisions using clothing expenditure forecasts to 2019 for every European Union member state.

- Understand how economic pressures such as unemployment are affecting clothing expenditure, in order to shape future strategy.

- Discover the size of the European online clothing market and understand which markets to target in order to prioritize investment.

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- Uncover the gaps in the European clothing market to see which customer segments are currently underserved and which to target.

- Glean how the value clothing market in Europe has changed over the past five years and learn how it differs among the Top 5 markets in the region.

Synopsis

Of all the 28 markets in the region, we expect Poland to achieve the highest growth between 2014 and 2019, with clothing expenditure growing by 26.6% - though this is only a rise of €2.0bn so its overall impact on the market remains fairly minimal.

The European online clothing market will grow 134.0% in the five years to 2014, as spend shifts online from more traditional channels such as stores and catalogues. With only 12.0% of expenditure coming from online in 2014, the channel still represents a major opportunity for retailers.

The unemployment rate across the EU28 has grown from 7.1% in 2008 to 10.9% in 2013. This has hit consumer ability and willingness to spend on clothing, with the impact felt most strongly in Greece and Spain. However value retailers have prospered from shoppers trading down in weaker markets, enabling further store rollout from the likes of Primark.

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Reasons To Buy

- Which countries in the European market are the most attractive for clothing retailers?

- How big is the European online clothing market and where do the opportunities lie?

- How does consumers' social media activity differ by country in Europe? How can you adapt your social media strategy to best suit local markets?

- How has the value clothing market in Europe changed over the past five years and what does the market hold in the next five years?

Table Of Contents

1 Outlook

1.1 Overview

1.2 Main Conclusions

1.2.1 Market grows by €8.6bn between 2009 and 2014 - a 3.1% increase in clothing expenditure

1.2.2 Market forecast to rebound in 2014, though growth is weaker without the UK impact

1.2.3 Three of the Top Five see their share of the market dwindle

1.2.4 High levels of unemployment impact expenditure but benefit value players

1.2.5 We forecast EU28 clothing spend to grow by 14.2% in five years to 2019

1.2.6 Clothing expenditure growth in Poland is the highest of all EU28 markets

1.2.7 European online clothing market to exceed €34bn in 2014

1.2.8 Value clothing market grows by €20.3bn between 2009 and 2014

1.2.9 Social media remains top priority for retailers to drive online traffic and loyalty

1.2.10 Top Five clothing players all grow share in past five years

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